Privacy policy

Privacy Policy

Last updated: March 2026

At Aura Gent ("we", "us", "our"), we are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your information when you visit www.auragent.co.uk or make a purchase from us.

This policy is in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Aura Gent is the data controller responsible for your personal data.

Aura Gent | Men's Fashion
Email: hello@auragent.co.uk
Website: www.auragent.co.uk

2. What Data We Collect

We collect the following types of personal data:

Data You Provide to Us

Identity Data: first name, last name
Contact Data: email address, phone number (if provided)
Delivery Data: delivery address, billing address
Transaction Data: details of products purchased and payment information (we do not store full card details — these are processed securely by Stripe and PayPal)
Communications Data: any messages or emails you send to us

Data Collected Automatically

Technical Data: IP address, browser type and version, time zone, browser plug-in types, operating system
Usage Data: pages visited, time spent on pages, links clicked
Cookie Data: information collected via cookies and similar tracking technologies (see Section 8)

3. How We Use Your Data

We use your personal data for the following purposes and on the following legal bases:

To process and fulfil your order — necessary for the performance of a contract with you
To send you order confirmations and shipping updates — necessary for the performance of a contract with you
To handle returns, refunds and complaints — necessary for the performance of a contract and our legitimate interests
To send you marketing emails — only with your explicit consent; you can withdraw consent at any time
To improve our website and services — our legitimate interests
To comply with legal obligations — legal compliance
To prevent fraud and protect our business — our legitimate interests and legal obligations
To serve personalised advertisements via Meta (Facebook/Instagram) and Google — only where permitted by your cookie preferences and applicable law

4. Who We Share Your Data With

We may share your data with the following third parties, strictly on a need-to-know basis:

Shopify Inc. — our e-commerce platform provider (data processed in accordance with their privacy policy)
Stripe Inc. — payment processing
PayPal Holdings, Inc. — payment processing
Fulfilment and logistics partners — to deliver your order (only name and delivery address are shared)
Meta Platforms, Inc. — advertising purposes (subject to your cookie consent)
Google LLC — advertising and analytics purposes (subject to your cookie consent)

We do not sell, rent, or trade your personal data to any third parties for their own marketing purposes.

5. International Data Transfers

Some of our third-party service providers are based outside the United Kingdom. When we transfer your data outside the UK, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses approved by the Information Commissioner's Office (ICO), to protect your data in accordance with UK GDPR.

6. How Long We Keep Your Data

We retain your personal data only for as long as necessary for the purposes set out in this policy:

Order and transaction data: up to 7 years (for legal and tax compliance)
Marketing data: until you withdraw your consent
Communications: up to 2 years after last contact

7. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

Right to Access: request a copy of the personal data we hold about you
Right to Rectification: request correction of inaccurate or incomplete data
Right to Erasure: request deletion of your data ("right to be forgotten"), subject to certain conditions
Right to Restrict Processing: request that we limit how we use your data
Right to Data Portability: request your data in a structured, machine-readable format
Right to Object: object to the processing of your data for marketing or legitimate interests purposes
Right to Withdraw Consent: withdraw consent for marketing or cookies at any time

To exercise any of these rights, please contact us at hello@auragent.co.uk. We will respond within 30 days.

If you are not satisfied with how we handle your request, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk or by calling 0303 123 1113.

8. Cookies

We use cookies and similar tracking technologies on our website. Cookies are small text files stored on your device that help us improve your experience and serve relevant advertising.

The types of cookies we use include:

Essential Cookies: necessary for the website to function (e.g. shopping cart, checkout)
Analytics Cookies: help us understand how visitors use our website (e.g. Google Analytics)
Marketing Cookies: used to deliver relevant adverts via Meta and Google (e.g. Facebook Pixel, Google Tag Manager)
Preference Cookies: remember your settings and preferences

You can manage or withdraw your cookie consent at any time through our cookie banner or your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

9. Data Security

We take the security of your personal data seriously. We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, destruction, or alteration. All payment transactions are encrypted and processed through secure, PCI-compliant payment providers (Stripe and PayPal).

10. Children's Privacy

Our website is not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately at hello@auragent.co.uk.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.